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Not all email marketing tools are created equal. When I first started my career, email marketing was new-ish. (Does that age me too much?) We didn’t have many options. In fact, I can think of only two big players in the email marketing game back in the day.

Fast forward to today, and there are countless email tools available for businesses. And I’ve tried many of them in different corporate jobs and with my clients over the years! As email marketing has grown to include things like automation, segmentation, drip campaigns, sequences, and more, these tools have gotten even more complicated. Truthfully, many of them are terrible. I won’t name any names, but they’re not user-friendly. They require a steep learning curve. Or you have to pay ridiculous amounts of money to get access. And that’s just some of the challenges.

As entrepreneurs, we’re always looking for ways to work smarter, not harder. At least, I hope you are. And I would bet that you probably don’t have a dedicated email marketing team member (I can hear you laughing), let alone a dedicated marketing team member.

You’re probably like me, trying to wear all the hats you have to wear when you’re launching a business or trying to get your big idea out into the world. And for better or worse, “Marketer” is an important hat to wear.

And email is an essential part of any successful marketing strategy. The stats don’t lie. 99% of email users check their inboxes every day, and brands make $36 for every U.S. dollar spent on email marketing. Email isn’t dead. And every business, creator, and entrepreneur needs to use email wisely. 

If I’ve sold you on the importance of email, fantastic. You’ll love what I’m about to share. If not, bookmark this page for the near future when you come to your senses and realize you need to have an email strategy.

Allow me to introduce you to my favorite email marketing tool, Kit. (Or the platform formerly known as ConvertKit.)

Their marketing says they are an “email-first operating system for creators building a valuable business,” but it works across multiple industries. I’ve used it with E-commerce clients, speakers, coaches, small businesses, and more. Everything you need to grow, manage, automate, and monetize your email list is built into the platform. 

As I mentioned, I’ve tested countless platforms over the years, but Kit stands out because it’s not just another email tool—it’s an email-first operating system that helps you:

• Build deeper connections with your audience
• Automate your marketing workflows
• Sell digital products and subscriptions
• Create sophisticated email sequences

And, of course, send emails.

But more than that, the platform grows with you, so you don’t have to switch tools as your business expands. I started with Kit early on, and the way they have continuously evolved and expanded their features has been incredible. They are listening to what their users need and building that into the platform. I tend to geek out over new software and switch things up from time to time, but with Kit, I’ve never even felt the need to look elsewhere.

It was love at first automation.

Initially, what sold me was their automation features. I needed to create multiple email drip campaigns for a client, and after searching for an affordable, user-friendly, intuitive email marketing platform, I stumbled on Kit. They had really solid, robust features for a fraction of the cost. The visual automation builder is my favorite. I’m a visual person, and seeing each step of an automation funnel or drip campaign is huge.

You can create sophisticated automations without intimidation. The intuitive visual builder lets you easily map out how you want to segment and engage with your audience.

Kit has an extensive list of features, and it keeps improving. With Kit, you can spend less time on tedious admin and more time growing your business with simple email creation, intuitive automations, and seamless audience management.

The growth engine behind your business.

Kit will help you grow your business by bringing in more subscribers who crave your content. You’ll be able to reach new fans, capture email addresses, and keep them engaged with easy-to-build newsletters and landing pages. Kit helps you build a community that loves what you do.

Kit helps you segment your list, learn about subscribers, and personalize content—so your fans keep opening, engaging, and buying. No ever-changing algorithms or sporadic interaction. Just consistency, connection, and control over who sees what and when.

I’m not even tapping into its full potential.

There is a lot to Kit that I don’t use…yet. With Kit, you can even do everything from opening your own digital store to offering subscriptions or running ads. These are all features I have yet to use or need, but maybe someday. It’s nice to know it’s there, and I won’t have to search for another tool that needs to be integrated.

Maybe you don’t geek out over email automation like me, but that doesn’t mean you don’t need an email platform that works for you.

Wherever you are in your entrepreneurial, small business journey, Kit will be a valuable tool you use. The best part is that you can start free and grow as needed.

PS: If you’re moving from another platform, it couldn’t be easier. Kit offers a free migration service for accounts with over 5,000 subscribers on their paid plans. Their team handles everything from subscriber lists to automations, so you have a stress-free move.

Head over to Kit’s website and start a 14-day free trial on any of their paid plans.